January 27, 1999

Tips for church signs
___ What to say: Make the message relevant to the needs of people who drive by the church.
___ How much to say: Most outdoor signs must be read in five seconds. That means 10 words or less. Avoid lengthy lists and schedules.
___ When to change: Outdoor signs should be changed at least once a week, although twice a week is better. For example, it may be easiest to change the message on Sundays and Wednesdays.
___ Who changes it?: "The best person to change the sign is a newly saved person," suggested Mike Townsend of J.M. Stewart Corp. "They may not be equipped yet to teach or do a lot of the things in the spotlight, but they do have a lot of commitment to the Lord and enthusiasm."
___ Sources for sayings: The daily devotional guide "Our Daily Bread" has pithy statements at the bottom of each page; "More Bulletin Boarders," a book of effective sayings for church signs; overheard comments that make you think or laugh; "Quotable Quotations," a book by Lloyd Cory; "14,000 Quips and Quotes," a book by E.C. McKenzie; "Book of Great Thoughts and Funny Sayings" by Bob Phillips; Speedbumps, a newsletter produced by Dan Pryor.
___ What new outdoor signs cost: $3,000-$6,000 for an average church. "If you use it right, it will pay for itself in a short period of time," Townsend said.

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