February 24, 2003

Reyes: Show respect to reach Hispanics
___By Ken Camp
___Texas Baptist Communications
___Anglo Christians need to understand one thing if they want to reach Hispanics with the gospel. It's spelled R-E-S-P-E-C-T, according to Gus Reyes.
___"Saving face is a huge issue in the Hispanic culture," said Reyes, ethnic evangelism consultant with the Baptist General Convention of Texas.
___"Never challenge a Hispanic person in public--never," he suggested. "When we embarrass someone publicly, we're telling them they are not important."
___Reyes identified four Hispanic cultures in the United States: first-generation immigrants; bi-cultural people with "one foot in and one foot out" of their culture of origin; individuals who have been assimilated into mainstream Anglo culture; and an "emerging culture" that has been assimilated but is deciding which elements of Hispanic culture and which elements of mainstream Anglo culture it wants to claim as its own.
___While the distinctive traits of Hispanic culture are most clearly evident among first-generation immigrants, they also are present even among the most assimilated individuals, he noted.
___Hispanic culture values hierarchy, titles and formality, while mainstream Anglo culture in the U.S. is more egalitarian and informal, Reyes observed.
___A pastor visiting an Anglo family might dress informally, call members of the host family by their first names and invite them to address him by his first name, thinking that would be an effective way to remove barriers and make everyone feel at ease, he noted. But a Hispanic family would interpret the lack of formality as a lack of respect, and they would feel ill at ease calling a minister by his first name.
___Hispanics tend to communicate indirectly rather than directly in order to avoid embarrassing themselves or anyone else, Reyes explained. "More is said than is actually said."
___Unlike the "get to the point," "don't waste my time" mainstream American culture, Hispanics value context and relationships above time and tasks. First-generation Hispanics, in particular, "see Anglos as being slaves to time," and they want no part of that bondage, he said.
___"The Hispanic person won't say it, but he's thinking: 'Don't look at your watch when you visit me. If you are in a hurry, you don't have time for me. Don't even bother.'"
___Reyes advised flexibility. "Relationships are more important than starting on time. The party begins when we get there, and it usually lasts longer than you expect."
___While mainstream Anglo culture values individualism and independence, Hispanic culture is "one for all and all for one," he said.
___The appropriate question to ask in greeting an Anglo may be, "How are you?" But Reyes said the right question to ask a Hispanic is "How is your family?" And in the Hispanic culture, that means the extended family.

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