About the Baptist Standard
Baptist Standard Publishing is an independent, nonprofit media organization that provides content and resources focused on Baptists and the Christian faith. Our mission is to inform, inspire, equip and empower people to follow Christ and expand the kingdom of God.
We specialize in news, features and opinion for Texas Baptists through our partnership churches, institutions and individuals associated with the Baptist General Convention of Texas (BGCT). Our coverage also includes Southern Baptists, Cooperative Baptists and other related organizations.
Our award-winning publications:
- The Baptist Standard - our website and weekly digital edition
- CommonCall: The Baptist Standard Magazine – our monthly features magazine
Through the Baptist Standard and CommonCall, we disseminate information relevant to the growth and welfare of Baptist people, promote work sponsored and promoted by Texas Baptists and cooperating churches and organizations, develop a fuller understanding of Baptist doctrines, encourage high moral standards and spiritual formation among all peoples and help every Christian fulfill his or her calling. We strive for our publications to unify Baptists in Texas and around the globe to accomplish far more together than we could on our own.
Heritage & Innovation
Our founders launched the Baptist News, predecessor to the Baptist Standard, on December 6, 1888. They intended to unify Baptists across Texas so they could accomplish far more together than they ever could do as individual churches. Specifically, they sought to rally churches in support of the newly formed Baptist General Convention of Texas. Their strategy worked: The BGCT became the largest state or regional Baptist group anywhere. And the Baptist Standard became a leading newspaper for Baptists, not only in Texas, but also across the globe.
For the first quarter-century, individuals owned our company. But not long after the dawn of the 20th century, a group of legendary Texas Baptist leaders—including George W. Truett, longtime pastor of First Baptist Church in Dallas; R.C. Buckner, founder of the Buckner International ministry to children and families; and J.B. Gambrell, educator, editor and statesman—bought the company and gave it to the Baptist General Convention of Texas. Since 1914, the BGCT has owned Baptist Standard Publishing. The convention elects 75 percent of our board of directors, and the board itself elects the remaining 25 percent.
For more than a century, Baptist Standard Publishing focused on one task—publishing a newspaper. In the early 1900s, the company also published books. But our stock-in-trade was the Baptist Standard newspaper. When the Internet became broadly available to the public in the 1990s, the Standard's staff and board of directors began to explore possibilities for harnessing such a vital communications tool. Soon, we began posting on our website, www.baptiststandard.com, all the content we published in the newspaper. Because the web is not constrained by the same space limitations that bind a printed publication, we quickly began adding other features, such as Sunday school lessons, blogs, posted comments and additional news.
In 2012, we explored how to deliver our news more effectively and efficiently, as well as how to reverse circulation declines and reach a younger audience while remaining faithful to our older readers. This study led us to shift delivery of the Baptist Standard from newsprint to a digital-only version, and to launch CommonCall, a monthly human-interest and inspirational magazine that features people living out their faith, issues important to Christians' daily lives and best practices for churches. We shifted to the digital Baptist Standard, upgraded our general website and launched CommonCall in January 2013.