About the ads on our website
The Baptist Standard displays ads sold directly by our staff or through Beacon Ad Network. We also utilize Google AdSense to fill our unsold inventory for additional revenue. Please read below to learn more about these outside ad networks and our advertising policy.
When you click on advertisement links, you leave the Baptist Standard website. The website you visit is not endorsed by Baptist Standard Publishing.
For advertising rates and information, visit www.baptiststandard.com/advertise.
About Google AdSense
Google Ads are targeted advertisements provided through the Google AdSense program. Using Google AdSense allows us to earn revenue from otherwise unsold ad space. Ads you see may be based on the content of our site, the types of sites you visit, your recent geographic location and more. We are not able to screen these ads before they appear on your screen. We have implemented settings and filters within Google AdSense to prevent unacceptable segments of advertising from appearing on our site.
For information about Google ads, visit www.support.google.com/ads.
About Beacon Ad Network
Beacon is an ad network that provides a marketplace for placing ads on religious websites. We maintain approval of all advertisements to ensure the ads meet our standards for appropriate content. Visit our Beacon marketplace listing.
Advertising policies of Baptist Standard Publishing reflect the high standards Texas Baptists expect of their publication. Advertising is an extension of Baptist Standard Publishing’s services to the denomination, to churches and their members, and to the agencies, institutions and organizations supported through the Baptist General Convention of Texas.
Baptist Standard Publishing reserves the right to reject or cancel any advertising for any reason at any time, including but not limited to any advertisement which in the opinion of Baptist Standard Publishing does not conform to the editorial or graphic standards or the purpose of the publication.
Acceptance of an advertisement by Baptist Standard Publishing does not imply endorsement of the advertiser or its products and services. Political advertisements are paid for by the advertiser and do not reflect the views of Baptist Standard Publishing, which neither endorses nor opposes any candidate for elective office.
Baptist Standard Publishing reserves the right to place the words “advertisement” or “paid advertisement” or other identifying terms on any advertisement.
Editorial hyperlinks to external websites or resources are provided solely for news value as a service to our readers and cannot be purchased by advertisers.
Baptist Standard Publishing will accept paid classified advertising by churches seeking staff and by people seeking ministerial and other positions with churches, but such advertising will be limited to basic information concerning position and person without adjectives.
There shall not be advertising of evangelists seeking engagements, funds, etc. Advertising of evangelistic crusades shall be confined to those in which Baptist churches are participating.
No church bond issue shall be advertised when the amount, plus any current debt of the church, exceeds three times the church's income for the previous year. Additionally, the Standard shall be cautious in advertising companies offering bonds.
Baptist Standard Publishing may use outside digital ad networks, such as Google AdSense, for online ad sales. Advertisements displayed through these networks are not contractually obligated to follow the advertising policies of Baptist Standard Publishing. Advertisements will be reviewed to the extent possible through the ad network and blocked if necessary.
The editor and other staff members will use their best judgment so as to maintain the integrity of Baptist Standard Publishing in the implementation of this policy.