About the ads on our website

The Baptist Standard displays ads sold directly by our staff, through ad networks (Beacon Ads, Google AdSense) or sponsored content providers (Outbrain), and Amazon Affiliate ad links. Please read below to learn more about these outside ad networks and our advertising policy.

Because we use outside networks to provide some of our ads, we are not able to screen every ad or sponsored link before it appears on our site. We have implemented settings and filters to prevent unacceptable segments of advertising from appearing as much as possible and we can adjust those filters as needed. If you see an ad or sponsored link you find inappropriate for our website, please contact us and provide the advertiser’s name, screen shot or description of the ad and, if possible, the link used in the ad. We will review ads on a case-by-case basis and adjust our filters as necessary.

When you click on advertisement links, you leave the Baptist Standard website. The website you visit is not endorsed by Baptist Standard Publishing.

Please direct any questions or concerns about the ads you see to Kayla Peltoma.

For advertising rates and information, visit www.baptiststandard.com/advertise.

Outbrain Sponsored Recommendations

Outbrain is the leading content discovery platform dedicated exclusively to the distribution of high-quality content. Outbrain is used by a variety of online publishers such as The Dallas Morning News, Houston Chronicle, Fox News, The Washington Post and ESPN. Outbrain uses cookies and algorithms to find and recommend relevant links for each individual reader on every page. Sponsored recommendations are paid advertisements in the form of links to content that take you away from the Baptist Standard website. Sponsored recommendations allow the Baptist Standard to earn additional advertising dollars through advertising placed through Outbrain.

Outbrain may place or recognize a cookie on your web browser in order to serve you ad links based on your interests. For more information or to opt-out of Outbrain interest-based targeting, please click here.

For information about Google ads, visit www.support.google.com/ads.

Google AdSense

Google Ads are targeted advertisements provided through the Google AdSense program. Using Google AdSense allows us to earn revenue from otherwise unsold ad space. Ads you see may be based on the content of our site, the types of sites you visit, your recent geographic location and more. We are not able to screen these ads before they appear on your screen. We have implemented settings and filters within Google AdSense to prevent unacceptable segments of advertising from appearing on our site.

Google may place or recognize a cookie on your web browser. Information from this cookie may be used by Google to help provide advertisers with more targeted advertising opportunities customized for you. For more information about Google’s privacy policy, to control the demographics and interests associated with your browser or to opt out of Google’s interest-based ads, visit www.google.com/ads/preferences.

For information about Google ads, visit www.support.google.com/ads.

Beacon Ad Network

Beacon is an ad network that provides a marketplace for placing ads on religious websites. We maintain approval of all advertisements to ensure the ads meet our standards for appropriate content. Visit our Beacon marketplace listing.

Amazon Affiliate

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Advertising Policy

Advertising policies of Baptist Standard Publishing reflect the high standards Texas Baptists expect of their publication. Advertising is an extension of Baptist Standard Publishing’s services to the denomination, to churches and their members, and to the agencies, institutions and organizations supported through the Baptist General Convention of Texas.

Baptist Standard Publishing reserves the right to reject or cancel any advertising for any reason at any time, including but not limited to any advertisement which in the opinion of Baptist Standard Publishing does not conform to the editorial or graphic standards or the purpose of the publication.

Acceptance of an advertisement by Baptist Standard Publishing does not imply endorsement of the advertiser or its products and services. Political advertisements are paid for by the advertiser and do not reflect the views of Baptist Standard Publishing, which neither endorses nor opposes any candidate for elective office.

Baptist Standard Publishing reserves the right to place the words “advertisement” or “paid advertisement” or other identifying terms on any advertisement.

Editorial hyperlinks to external websites or resources are provided solely for news value as a service to our readers and cannot be purchased by advertisers.

Baptist Standard Publishing will accept paid classified advertising by churches seeking staff and by people seeking ministerial and other positions with churches, but such advertising will be limited to basic information concerning position and person without adjectives.

There shall not be advertising of evangelists seeking engagements, funds, etc. Advertising of evangelistic crusades shall be confined to those in which Baptist churches are participating.

No church bond issue shall be advertised when the amount, plus any current debt of the church, exceeds three times the church’s income for the previous year. Additionally, the Standard shall be cautious in advertising companies offering bonds.

Baptist Standard Publishing may use outside digital ad networks, such as Google AdSense, for online ad sales. Advertisements displayed through these networks are not contractually obligated to follow the advertising policies of Baptist Standard Publishing. Advertisements will be reviewed to the extent possible through the ad network and blocked if necessary.

The editor and other staff members will use their best judgment so as to maintain the integrity of Baptist Standard Publishing in the implementation of this policy.

Please direct any questions or concerns about this policy to Kayla Peltoma, Marketing Manager.