BGCT to end LifeWay relationship_30804
Posted: 3/05/04
BGCT to end LifeWay relationship
By Ken Camp
Managing Editor
DALLAS–The Baptist General Convention of Texas will end its longstanding formal relationship with LifeWay Christian Resources later this year.
The BGCT's current cooperative agreement with LifeWay, through its ministry investment plan, expires Sept. 30, and it will not be renewed, Lynn Eckeberger, coordinator of the BGCT church health and growth section, reported at a Texas Independence Day meeting of the Executive Board.
| Lynn Eckeberger shows the BGCT Executive Board the latest curriculum available from BaptistWay Press. (John Hall Photo) |
The ministry investment plan is the current version of an agreement used by LifeWay, and the Baptist Sunday School Board before it, to gain a marketing presence through Baptist state conventions. The agreement is reviewed each October by the executive officer of each cooperating state convention.
“This agreement achieves for LifeWay a prominence of position directly related to product sales and for the state convention a revenue source,” Eckeberger explained.
The most recent agreement requires state conventions to submit Annual Church Profile information to LifeWay; to grant LifeWay a visible presence at state convention-sponsored events; to participate in LifeWay conference centers and various meetings; to showcase only LifeWay products at state training events that LifeWay helps sponsor; and to submit quarterly reports to LifeWay.
In return, LifeWay provides financial assistance to cooperating state conventions. Last year, the BGCT received about $105,000 from LifeWay. Anticipated income this year is $102,000.
While sales of the BGCT's BaptistWay Press materials have increased significantly, Eckeberger said, they will not generate enough funds to offset the loss of LifeWay revenue.
Even so, the BGCT considered it should follow the lead of its churches in ending its exclusive relationship with LifeWay, he noted.
“When the Sunday School Board existed and most Baptist churches and associations made use of Sunday School standard organizational models, assistance to Texas Baptist churches could be adequately addressed by agreements between the Sunday School Board and state conventions. That day no longer describes the most common experience for Baptist churches,” Eckeberger said.
“No longer do most Texas Baptist churches use one line of curriculum. Almost none of our affiliate churches use only one exclusive supplier of Christian literature products.”
When asked, BGCT-related churches identified about a dozen publishers of Bible study and discipleship materials they use frequently, he added.
“The Baptist General Convention of Texas would act contrary to the demonstrated product preferences of churches if we were to renew LifeWay's exclusive position of privilege assured by its ministry investment plan,” Eckeberger said. “It would be contrary to the practice of churches to promote an exclusive relationship with a Christian product provider.
“We will not renew the LifeWay ministry investment plan. We will serve the churches of Texas with an ever-increasing diligence, unhindered by product sales fostered by an agreement to provide exclusive privilege that is no longer representative by the choices of Texas Baptists.”
Jimmy Draper, president of LifeWay, said he was “surprised and saddened by the decision,” but added, “I respect the BGCT's right to make it.”
In a prepared statement, Draper said: “LifeWay has enjoyed a long relationship with the convention, and I fully expect this will continue through the many Southern Baptist churches and associations in Texas that will keep using our resources.
“Our challenge at LifeWay is to keep providing the very best resources and the very best service to our Texas customers.
“We understand that we are now in a competitive situation with the BGCT for curriculum sales to Texas churches, but that does not change our commitment to provide biblically sound, relevant and value-priced resources to help people and churches know Christ and seek his kingdom.
“We continue to share with BGCT leaders a desire that people everywhere would know Christ and make him known.”
Increased sales of BaptistWay Press materials will help enable the BGCT to provide some of the resources and services previously provided by LifeWay, such as Vacation Bible School, Youth Bible Drill and Baptist doctrine clinics, Eckeberger noted.
BaptistWay, the BGCT publishing imprint, doubled its sales between 2002 and 2003 and increased its customer base by one-third, Eckeberger reported. Currently, about 1,000 BGCT-related churches use the materials.
“By all indications of the first two months of 2004, we are on track to be self-supporting by year's end, and this includes being able to provide at no cost to users a fully graded, two-year curriculum for preschool and children, downloaded from the Internet,” he said.
Specifically, he noted:
2004 Vacation Bible School materials produced by the BGCT will be available online at no cost by April 1, providing an alternative to existing products, such as the controversial LifeWay “Rickshaw Rally” curriculum.
Texas Youth Bible Drill and Speakers Tournament winners will be able to compete beyond the state level through a consortium the BGCT has formed with several other state conventions.
In 2005, the BGCT will offer its own Baptist Doctrine Clinics, Vacation Bible School training and curriculum, and Youth Bible Drill competitions.
Several Executive Board members asked whether LifeWay would operate a bookstore and be a part of exhibits at the BGCT annual session in November.
BGCT President Ken Hall responded the arrangements and order of business committees would make that decision.
“I anticipate LifeWay being encouraged to be one of many participants in our bookstore,” Hall said. “We're not being exclusive. … We're being inclusive.”



